In today’s digital landscape, reaching new audiences effectively is key to growing your client base, especially if you are an audio engineer who provides mixing and mastering services, or a recording studio who provides music recording services. One of the most powerful tools at your disposal is paid advertising, which can boost traffic, increase brand visibility, and help you connect with potential interested clients.

In this article, we will explore how to market your mixing and mastering services, and music recording services on EngineEars using paid ads powered by SymphonyOS. Whether you’re a freelance audio engineer, a producer, or a recording studio owner, this guide will help you understand how to leverage digital advertising to its fullest potential.

One Platform to List and Advertise Your Services

EngineEars is the leading online platform for audio engineers and recording studio owners to grow revenue, maximize efficiencies, streamline workflows, consolidate finances, and get paid quickly.  Whether you’re providing mixing and mastering services, or recording services, the EngineEars platform helps audio engineers and recording studio owners alike to list services, attract clientele, manage project workflows and session scheduling efficiently and to collaborate at scale. 

Attracting Clients Who Want to Hire an Audio Engineer or a Recording Studio

The new partnership with SymphonyOS gives music professionals an active role in marketing and growing their reach as a small business. Paid advertising across social media can dramatically amplify the reach of your brand’s marketing efforts. As an audio engineer or studio owner, you may already have a presence on social media platforms, but to stand out in a competitive music services industry, you need to pinpoint people with focused ads to attract their attention, capture their interest, increase consideration, and lock in their purchase intent.

Paid social ads give you the ability to target specific geographies, demographics, behaviors, and audience interests that align with your ideal clients. For instance, if your expertise in mixing and mastering services is in Heavy Metal or Punk, you should consider targeting ads to fans, listeners, artists, and performers of these music genres. And if your recording studio is located in a specific city or metropolitan area, you should consider blanketing the city and surrounding areas with paid ads to reach residents and frequent visitors locally so they are aware of your recording services and studio location. 

By running paid ads across social channels like Facebook and Instagram, you can:

• Increase Brand Awareness: Let potential clients know who you are, what services you offer, where you’re located and how to hire your services. Even if someone isn’t interested yet to book your services, they may follow your social media account, remember your brand, or refer a friend.
• Drive Traffic to your EngineEars Profile to Get Booked: Guide people with your ads to directly visit your profile page where you can highlight your services in detail, showcase your studio facility and amenities, tout your music portfolio. Driving those who click on your ads to your profile page gives them a seamless way to hire your mixing and mastering services or hire your recording services directly.
• Promote Special Offers and Services: Whether you’re offering a discounted mixing package or promoting a bulk recording session time discount, ads can help you get your message out to reach new audiences, and convert those who are interested in booking your services at reduced costs. 

EngineEars + Symphony

EngineEars is thrilled to announce our official, exclusive partnership with SymphonyOS. This fully integrated solution allows you to run two-click ad campaigns — and track engagement — directly from within your EngineEars.com dashboard. With the addition of SymphonyOS, you will be able to automatically generate ad assets customized to your profiles, whether you’re advertising recording, mixing or mastering services, hourly studio time; offering up a limited-time promo code; or celebrating an achievement such as becoming EngineEars Verified and Dolby Atmos certified. You can also layer on specific geographical markets or target relevant interests to pinpoint your audience and the platform integration will take care of the rest — serving the ads to social channels by post/story format, and driving click traffic back to your EngineEars profile page. This ultimately boosts brand visibility and bookings potential, with convenient analytics surfaced to track ROI in your user-friendly EngineEars dashboard. 

No design skills, no problem! No more dealing with complex ad managers. Just more clients, more bookings, and more money.

What are the Benefits?

🕐 Effortless Promotion: Set up your ad campaign in seconds—no hassle.

🗓️ More Bookings, Less Stress: Ads direct potential artists straight to your EngineEars profile page to book your services.

📈 Maximize ROI: Convert your ad spend by seeing how it directly turns into bookings and earnings.

💳 Save on Fees: If you’re an Apple device user, save 50% or more on fees vs. paying for ads through Instagram/Facebook apps on iOS.

🤑 Perks for Members: Paid Platinum Members get a $15 credit in campaign budget when running your first ad campaign. Claim your $15 credit here.

Symphony: The Music Marketing Technology Powering Your Ads

Save time, expand your reach, and watch your business grow! Symphony provides cutting-edge music marketing technology that puts audience growth on cruise control. By automating Facebook and Instagram ads with easy setup, tailored targeting, and conversion tracking; campaigns powered by Symphony can boost visitors to your EngineEars profile page. Create two-click ad campaigns — track engagement and analytics — and convert new client sales directly within your EngineEars dashboard.

Here’s how Symphony can supercharge your ad campaigns on the EngineEars platform

1. Effortless Campaign Setup

With just a couple clicks you can run ads targeted to specific audiences based on interests, behaviors, and geographic locations. For audio engineers, this means reaching people who are interested in hiring mixing and mastering services, or for recording studio owners looking to meet the needs of those seeking to record music in their local area.

2. Optimized Ad Placements

Symphony’s algorithms analyze user behavior and place your ads in front of the most relevant audience at the right time. This increases your chances of conversion by optimizing for click performance and ensures that your budget is spent efficiently with minimal waste.

3. Data-Driven Insights

With Symphony, you’ll have access to campaign insights that help you fine-tune your ad strategies. You can track performance metrics like click-through rates, impressions, conversions, and more, enabling you to optimize your campaigns for maximum results.

4. Automated Ads

EngineEars automatically generates ad assets for your campaign so that you don’t have to waste time designing an ad or fiddling with complex ad manager tools. Whether you’re announcing your new mixing and mastering services on EngineEars.com, highlighting your recording services and amenities for your recording studio facility, expanding to a new location, offering a limited-time discount, or celebrating a new milestone or offering, these campaigns provide you a wealth of options comprising visually appealing ad templates to choose from when automatically generating your ads. 

With EngineEars you get everything you need to manage your business, grow your audience, and get paid quickly in one place. 

You make the music. We’ll do the rest.