The Goal:

Build a consistent and growing client base by leveraging your Dolby Atmos certification, positioning yourself as a trusted, in-demand expert in immersive mixing.

✅ PHASE 1: Foundation & Positioning

Announce Your Certification Publicly

Purpose: Build trust and authority

• Post on:
  • Instagram, Facebook, TikTok, LinkedIn, YouTube
  • Reddit communities: r/audioengineering, r/DolbyAtmosMixing
• Include:
  • Your certificate (screenshot or framed)
  • A personal caption on what the certification means for your clients
  • Tag EngineEars and Dolby

Example Caption:

“Excited to officially be a Dolby Atmos Certified Mix Engineer 🎧💥 Immersive audio is the future, let’s work on your next release!”

Optimize Your Online Presence

Purpose: Be findable and credible

• Update your:
  • Website bio and homepage
  • Social media bios
  • Google Business Profile (if local)
  • EngineEars, SoundBetter, AirGigs, Fiverr, etc.

Tip: Include “Dolby Atmos Certified Mix Engineer” in your professional tagline and/or bio.

Create a Dolby Atmos Demo Reel

Purpose: Show …don’t just tell

• Showcase:
  • Short 15–30 sec clips of before (stereo) vs after (Atmos)
  • Binaural exports for social media
  • Multiple genres

Upload to YouTube (for searchability), Instagram Reels, TikTok, and a dedicated landing page on your site.

🚀 PHASE 2: Lead Generation & Outreach

Offer a Free Demo Mix for Select Artists

Purpose: Build portfolio & word-of-mouth

• Hand-pick 3–5 independent artists (ideally with fanbases)
• Offer to convert their released stereo mix into Atmos
• In exchange:
  • Get permission to showcase the Atmos version
  • Ask for a testimonial if they’re happy

Focus on artists already on Apple Music / Tidal HiFi where Atmos is supported.

Cold Outreach with Value Pitch

Purpose: Directly reach artists who already release music

Where to find artists:

• Spotify “Fans also like” sections
• Bandcamp
• TikTok or Instagram music creators
• EngineEars

Sample DM or Email:

Hey [Name], I loved your track “[Song Title]”! I’m a certified Dolby Atmos mix engineer and would love to help you bring your next release to life with immersive sound. Atmos is now supported on Apple Music, TIDAL, and Amazon. It’s becoming a must-have for standout listening, not to mention higher payouts on Apple and better playlisting. I’d love to offer you a free demo preview so you can hear what’s possible. No strings attached… just value. Interested?

💬 PHASE 3: Education-Driven Marketing

Post Educational Micro-Content Regularly

Purpose: Build awareness and credibility

Types of content:

• “What is Dolby Atmos and why does it matter?”
• “Stereo vs Dolby Atmos side-by-side”
• “How fans can hear Atmos on any phone”

Platforms: Instagram, TikTok, YouTube Shorts

Use hooks: “Most people think stereo is enough, but this changed how I hear music.”

Host Free Live Demo Sessions

Purpose: Build trust, explain benefits, and interact

Platforms:

• Instagram Live
• Zoom webinars
• YouTube Live

How:

• Walk through your mix session
• Explain how artists can approve and release Atmos mixes
• Offer Q&A + exclusive discount to attendees

🤝 PHASE 4: Network and Leverage Partnerships

Partner with Studios or Mastering Engineers

Purpose: Tap into their client base

• Offer to:
  • Be their go-to Atmos mix engineer
  • Upsell Atmos on projects they’re already mastering or engineering

Consider offering a referral commission % for new clients they bring

Engage in Dolby’s Ecosystem

Purpose: Stay visible in the Atmos community

Join Dolby Atmos Music Community Sessions:

• • https://professional.dolby.comParticipate in:
    • Discord servers
    • Reddit threads
    • Dolby YouTube comment sections (great for visibility)

• Share your Dolby-related blog posts or case studies

Get Listed in Certified Atmos Directories

Purpose: Be found by artists & labels

• Submit to:
  • Dolby’s Artist Tool/Professional Directory (when available)

📈 Bonus: Retain & Upsell Existing Clients

After a stereo project is done, say:

“Want to hear what this sounds like in 3D? I can convert this to Dolby Atmos for [$X]. Takes just a couple days and you’ll be ready for Apple Music + Tidal Immersive releases.”